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Media Coordinates “Climate Crisis” Narrative

Apr 11, 2024 | Inflation Reduction Act, Liberty Matters, NACs | 0 comments

Media Coordinates “Climate Crisis” Narrative

In February 2022, the Associated Press (AP) announced its “climate journalism initiative” to “enhance the global understanding of climate change and its impact across the world.”

The AP hired 20 journalists based in Africa, Brazil, India, and the U.S. to “supplement the news agency’s journalists already covering climate and the environment.”  They claim they want to “transform how AP covers the climate story” and focus on impacts climate change has on food, agriculture, migration, housing and urban planning, disaster response, the economy and culture.”  And, we’re seeing those stories daily.

AP wants to “infuse climate coverage in all aspects of the news report, including words, visuals, data-driven journalism, and graphics reaching over three billion people each day.

Funding for this initiative came from the William and Flora Hewlett Foundation, Quadrivium, and The Rockefeller Foundation.  The Rockefeller Foundation, one of the world’s leading funders for left-leaning issues, gave a three-year grant totaling $8 million to the AP specifically for climate coverage.

They are also the group that funded the move to list Natural Asset Companies on the New York Stock Exchange that would have allowed world elites and foreign adversaries to control America’s natural resources.

Just the News reported on Good Friday of a group called Covering Climate Now (CCN) who boasts partnering with hundreds of major media outlets around the world.  CCN claims to have a combined audience of 2 billion people – one-fourth of the globe’s population in 57 countries.

Just the News said CCN “provides advice to reporters on all beats to not only insert a ‘climate crisis’ narrative into every beat, but also how to cover the topic.  “This includes telling journalists not to platform what it calls ‘denialists,’ which includes anyone who ‘ridicules’ climate activists or suggest that climate change is not producing a global emergency.”

Many journalists are now saying that reporting today on climate change has veered from the world of traditional objective journalism into advocacy.  Matthew Nisbet, of American University’s School of Communication, said CCN is becoming an “echo chamber for climate change activism,” another “symptom of today’s bitter political culture.”

CCN, The Guardian, and NPR (National Public Radio) also received their initial funding from The Rockefeller Foundation.  NPR announced in September of 2022, with Rockefeller funding, they launched a “new climate desk” claiming “climate might be the most important story of our time…”

The “climate crisis” narrative has also found its way into the entertainment industry.  A group called “Good Energy Stories” provides a playbook on how to fit climate change into non-news stories.

And who funds Good Energy Stories?  The Sierra Club, Walton Family Foundation, Quadrivium, 1 Earth Fund, Climate Emergency Fund, and Bloomberg Philanthropies who provided $1 billion to ban gas stoves and shut down all coal plants worldwide.  They have been described as “Hollywood’s Climate Adviser.”  They provide writers, studios, streamers, and industry organizations on shows and films for CBS, Showtime, Spotify, and Apple tv.

In April 2024 the newsletter published by The Nature Conservancy, the world’s largest land trust, acknowledged how movies are inserting the climate change narrative into their scripts.

Just the News story ends by saying media are becoming so saturated with the “climate crisis narrative, it’s beginning to have the opposite effect.”  All it has done is make more people question their narrative and demand honest reporting.

CCN Partner List of reporters, newsrooms, media outlets, in U.S. and the world:

CCN website:

Just the News story: